How You Should Be Launching Your Books

How You Should Be Launching Your Books How You Should Be Launching Your Books in 2015 - An Interview with Eliot Peper â€Å"For someone who loves a book, what would make their day? What would make them happy or make them think of it again or think that it’s cool? I’m always struggling with that.†This is a quote that defines startup-fiction author Eliot Peper. He writes for his readers and would do anything to make them happy.Dedicated readers here at the Reedsy blog may recall that we interviewed Eliot back in July of this year, a few months after the release of his first ever book, Uncommon Stock. If you do, you might also remember the mood in which we left the interview: â€Å"Eliot Peper is the nicest man in the world.† He’s a great, positive guy to be around, and overflows with excitement not just when he’s talking about his writing, but also the aftercare of publishing and promotion.So we’ve brought him back again! And what better day for it than today, for the official launch of the second book in the Uncommon series, ‘Uncommon Stock: Powe r Play’! What’s changed for Eliot since he launched his first book? One one hand, a lot: the first book was a real success and garnered some fantastic reviews. On the other hand, not much: Eliot stays true to his credo: â€Å"At the end of the day the people who read my books, my actual readers, they just want the next book†.How do you successfully launch a book? How do you connect with readers? How do you work hand-in-hand with your publisher to spread the word? All this gravitates around the fundamental notion of â€Å"creative marketing.†If you’re a writer, the big takeaway from this interview is that promoting your book isn’t something to be afraid of. It’s not, as Eliot put it, ‘a black box.’ You need to approach it as a creative challenge, just like you would writing a book. You don’t need to worry about doing what everyone else is doing - in fact, marketing, just like writing, just like anything creative, ma rketing is one of those disciplines where you win by breaking the rules, by being bold, by experimenting. If you think of something that sounds cool, that sounds interesting, like it’s something you haven’t seen done before - that’s a sign you should give it a try. Because, generally, those are the people you remember.As the saying goes, â€Å"here’s to the crazy ones.†I recommend you first read our previous interview with him and then put your headphones on, grab a cup of coffee, and join our hangout here. For the unconditional lovers of the written word (like myself), I’ve transcribed below some of the most insightful parts of the hangout. REEDSYApart from granting us this great interview, what are you doing for the launch of Uncommon Stock: Power Play?ELIOT PEPERWe’re trying to line up a bunch of fun stuff. Book launches are interesting, and particularly for fiction, because it’s not obvious what a book launch should be. Many authors, aspiring authors, or readers sort of assume that if you work with a big publisher, they have a big marketing plan ready for you: maybe you’ll have billboards on the subway, or maybe you’ll be in a private jet flying around the country to do book signings or stuff like that.Obviously, that doesn’t really happen. But even the less sort of over-the-top versions either don’t happen, or don’t work very well. I have a friend who published a major business book this year. They had a lot of traditional marketing behind the book; they actually had billboards and stuff like that. And they were still frustrated, they actually felt that it didnâ€℠¢t really allow them to capture new readers.Of course, for non-fiction it’s a little different, but for fiction, it’s actually pretty simple. The way that I try to think about our launch efforts, and the way I then try to work with independent publisher, FG Press, is to consider the book’s launch from the readers’ perspective.It’s very tempting to thinking of it from the publisher’s perspective – and that equally applies to the author’s perspective if you’re self-publishing – to think through â€Å"How would I want to get the word out.† But that doesn’t work very well. Really, what you need to think about is: â€Å"Why do readers check out new books in the first place?† Those are the people that you are trying to reach.Now, I am a voracious reader – I read dozens and dozens of books a year – and I know that, especially for fiction, the way that I discover a new author, a new seri es or a new book is because someone recommends it to me. It’s really straightforward. A friend says: â€Å"Hey Eliot,   I just read X and you would really like it, so you should probably check it out.† And I do the same - if I read a book I really like, and I know I have a friend who would get a kick out of it, I let them know. A couple of books I recommended this year are Whisky Tango Foxtrott, by David Schaeffer, which is great; The Martian, by Andi Weir; The Magicians, by Lev Grossman, which I just got into even if it was released back in 2009†¦ That’s how many readers discover new books.   So when we think about what a book launch even means aside from just allowing people to buy it, we try to think about it from that point of view.For example, this conversation is great because there are people who are following Reedsy and who are interested in becoming independent authors, who think about what it means to be an independent author, and if they get a kick out of this conversation maybe they are going to go check out Uncommon Stock, right?One thing that is also definitely worth mentioning is that today, the book Uncommon Stock 1.0, the first one in the series that we released back in March, is actually free on Amazon. It is free today, tomorrow, and Friday. So you can check out the story for free, and if you like it, do me a solid and leave a review and buy the sequel! That’s a fun experiment that we’re doing. In addition to that, over the past six weeks we’ve been releasing the entire first book serially on Medium, which is a sort of new blogging platform. We broke the book up into 10 parts and we’ve been releasing each part along the way, so you can follow the story (one new part comes up a week). Right now, we’re about to release part 6, and by the end of the year the whole book will be available for free on Medium, forever.REEDSYExactly, and I think that most of the successful authors we s ee out there during the marketing. I can recall you interviewing Joanna Penn on a similar Hangout a few weeks ago; and I see Joanna at a lot of conferences and events. Basically, these conferences are a way for her to get her message across, let people know about her, her blog, her advice, etc. and she always seems to have fun doing it.So I think lots of authors see marketing as a hustle, when it should be seen as something to experiment and get creative with, just as you’re doing.ELIOTYes, I think Joanna does this phenomenally well: she’s found a niche where her message is also relevant, that’s why people want her to speak at those conferences. And authors can do that in different ways. Hugh Howey for example has been writing a lot about the publishing industry, as do a number of author authors. You’re going to attract different people by writing about different things.But you know, here’s an example of something fun: I was recently in Boulder to visit with FG Press, and we recorded a series of video interviews where I spend 20 minutes just talking to each member of their team about what they did to make the book a reality. I talked to their editorial director about the editorial process for the book, what it looked like behind the scenes, to the designer about typography and cover design, etc.And that second interview has an interesting story: for the cover design, it’s a top-down still-light photo of a laptop with a cappuccino, a book and a handgun on the table. It looks pretty cool, I’m really happy with it. That was our concept and FG Press actually did the photoshoot. They’re in Boulder, which is this nice little mountain town. So they got a gun, and went to the different coffee shops around the office, but none of the coffee shop owners would allow them inside with a gun! And that became a huge problem because they really wanted to have a nice ceramic cup with a cappuccino in it and a nice drawing in the foam†¦ So if they couldn’t bring the gun into the coffee shop, how could they bring the cappuccino in the cup to the gun, without the latte on top degrading?In the end they had to come up with this system where they had to have everything ready in their office to take the picture and then rush the cappuccino over there. So it’s cute, you know, it makes for a really interesting story.Also, they re-did the cover for Uncommon Stock: Version 1.0 as well. You’ll notice that it has these leaves in the background, there’s a knife and a backpack, and this burning paperwork. Well, that burning paperwork are real termsheets from Foundry Group that they actually issued to Mozaik, per that press release that we were mentioning.So they went outside, they were on the street in Boulder, collected leaves from the whole neighborhood, made this whole setup, and started burning the termsheets under the camera taking a time-lapse (see below). Obviously, people we re stopping, looking at that and asking what the hell they were doing†¦So the good thing with these little stories is that if you pick up the book, you’ll think (hopefully) â€Å"oh, that’s a nice cover†. And then you read it and you think â€Å"oh, that’s a cool book†. Well, if you liked the book it might be fun for you to know that background story, it’s like a â€Å"behind the scenes† for a DVD extra.Now, we’re going to be able to show these videos, and you could call that marketing, but it is certainly not how it felt! We didn’t feel like we were trying to sell something, we were just thinking: this is a funny story, let’s talk about it.REEDSYNo, absolutely. And I’ve heard of something similar that some authors do: they intentionally cut scenes from their book – often also because the scene wasn’t 100% necessary or relevant – and release that scene a few months after the bookâ €™s launch to keep readers engaged, which I think is very important.Now the great thing for you now is that for this second launch, you already have an established reader base, right? So how does that change things?ELIOTOh yes, there’s actually a number of dynamics that this changes and which should be very obvious but I haven’t really been thinking about. Like, in the beta process of writing the second book it felt very different from writing the first. Because when writing the first, nobody cares, it’s really just you†¦ When writing book 2, you feel more like you’re writing for an audience, because there are these people who’ve been leaving reviews on Amazon for the first one and are waiting for the second one.And that’s true on the launch end too. For example, here’s something that I think every author should do, especially if you’re writing a series: I went on Goodreads, a book review platform, and also on Amazon t o check the reviews of the first book. Now, on Goodreads, you can actually message the people who leave you a review. On Amazon, you can’t do that, but you can comment on their review. So I went through these, and for every reviewer who liked the book, I messaged or commented them and said: â€Å"thank you so much for sharing your thoughts on the book. As a writer, that really makes my day because I get feedback from people and it seems you got something out of the book so it’s really rewarding to know about it. If you’re interested, I’d like to thank you by offering you a free Advanced Review Copy (ARC) of the sequel.†Because these people have already proved that they’ve liked the first book enough to leave a review, so getting a direct message from the author offering you an early version of the sequel, that’s pretty awesome, right?And I was really shocked at the results. Our â€Å"conversion rate† (the number of people who r esponded to that) was extremely high. So I’m hoping, now that they have the ARC and have read it, that when the book comes out they’ll write another review and share it with their friends. Being able to do that is really something that makes the second launch different from the first one.REEDSYThanks for your time Eliot.

How Networking Got Me a Podcast … and Can Get You a Job

How Networking Got Me a Podcast †¦ and Can Get You a Job One of my new year’s â€Å"ressaylutions† was to investigate and choose a CRM (customer relationship management) system. This week I chose Infusionsoft; but this blog is not about CRM systems or new year’s resolutions. It’s about networking. The sales rep at Infusionsoft connected me with Wes Schaefer, a.k.a. The Sales Whisperer. The first thing Wes did after learning about my business was ask me if I would do a podcast for him on the topic of writing LinkedIn profiles. I was very happy to oblige. I felt grateful for his support and didn’t think twice before giving him a free LinkedIn profile review. Guess what? I now have a podcast that went  out to Wes’ list and aired on April 22. It turns out I’m not even going to work with him for the project I initially contacted him about! But possibilities opened up for doing some business together and for me to present webinars to his 5,500-member list. People want to connect with people, and they want to help! It’s human nature. It’s amazing what can come out of simply talking- and listening- to people, and then doing whatever you can that might be helpful for them. Here’s the thing: People want to connect with people, and they want to help! It’s human nature. If you’re a job seeker, it’s important to remember these facts about people. You might be afraid to approach someone who could help you because you don’t want to bother them, you feel needy, or some other related reason. Remember: People want to connect with people, and they want to help. That said, people also don’t want to feel used or bothered. So how do you approach the connections you have in a way that pushes their â€Å"I want to help† button? One way is to be indirect. It helped, for instance, that I did not call Wes looking for an opportunity to present a webinar. HE saw the opportunity. And he did not ask me for a free LinkedIn profile review; I saw that opening to help him. In job searching, the â€Å"indirect† approach works as well. You are not likely to get a warm welcome with the question, â€Å"Can you give me a job?† Rather, take a research-oriented approach- much like I was researching CRM implementation providers when I called Wes. I know I love connecting people with others who can help them, and I also love sharing my specialized knowledge with people who really need it. It makes me feel special! The following ideas are based on the premise that most people feel the same way I do. Here are†¦ 4 Ways to Use Your Networks to Get a Job †¦ Without Turning Anyone Off Ask for a meeting and say something like this: â€Å"I’m considering a career change and I have done quite a bit of initial research, including x, y and z. My colleague John suggested that you might be a great resource to find out more about this industry. Would you be available to meet for lunch?† Write a letter advising your networking contact that you are doing research about an industry or list of companies (note someone does not have to work at a particular company to be in the know). You can provide the list of companies and ask if they know contact information for key players, current trends, organizational culture, major projects pending, organizational/staffing changes and opportunities, and/or problems the company is facing. Ask your close connections to do some research for you! If your husband is a golfer, he can mention your job search on the course and find out who might be a valuable resource for you. Or if your cousin is in construction and you are exploring the possibility of working in that field, ask your cousin to talk to her contacts who might be willing to meet with you and tell you what it’s like to work at her company.   Join an association, or even a networking group in an area where perhaps you haven’t interacted before. Introduce yourself and what you’re up to. These groups are eager to provide resources and to connect you with people who can help. Many times, these types of researching questions will lead to information about an open position. The trick is to honestly approach people with the expectation that they will give you information- not a job! Of course, it’s a good idea to learn more about the person you’re contacting as well. It’s likely you’ll be inspired to do something for them, just as they were inspired to support you. If you have used any of these techniques in the past, please share your experience. And if you try one of them after reading this blog, please report back on your results!

The World is Spiky by Richard Florida Assignment

The World is Spiky by Richard Florida - Assignment Example They are spreading all over the globe and those countries that are able to access these advances are putting their mark on this globe. This is a phenomenon synonymous with modern world. He also asserts that education plays an important role in further flattening the ground and there is need to set the bar high for leaders as other players re overtaking. Evidently, the assertions put by Thomas are true. They are based on the current observation. However, there are details left out such as the progress of the technological leaders during the time others were catching up. Robert Florida puts forth that people with talent are being attracted to areas which are renowned for technological progress and output. The potential of the areas to attract talent from other parts is high because there is a concentration of financiers and appropriate education. This attraction has led to development of top areas or â€Å"spikes†. The areas where these talents are pulled from are low in progres s and productiveness.   The flattening effect notion arises because these areas are dispersing. Therefore, there is no denying that there are hills and valleys in the economy only that the distance between respective hills and valleys is being shortened by dispersion. The peaks are concentrated in Europe and the U.S and that signifies why more patents come from few recognized areas.Robert Florida is more salient because his presentations add an extra dimension which is disparity. Notably, he builds on what Thomas Friedman puts forward.

Personal Statement for Transferring to University of California

For Transferring to University of California - Personal Statement Example My belief in accomplishing lofty goals has been developed over the years through national level basketball competitions. I grew up in Guangzhou, China. My uncle was a professional basketball player in China. He began to teach me how to play basketball at a very early age. His workouts were grueling. I would run, jump and sprint for hours before I even touched a basketball. He had a very strict methodology he followed when training me. I can remember wondering, while I ran through all sorts of weather in Guangzhou Province, why I was doing all of this training. Was it worth it? I could see as I entered High School that I was worth it. We were a very successful team. We won the Guangzhou Province High School league championship. This was an amazing accomplishment considering the competition is fierce and we were not a very tall team. Our tallest player was only 6’5† and our average height was only 6’2†. Every team we played was taller than us. The difference w as no team we played was better prepared than we were. We practiced for three hours every school day and for five hours every weekend and holiday break. We were better conditioned and had developed better skills than our opponents. After winning the High School championship, I also participated in two three-on-three basketball tournaments featuring international players. Kentucky Fried Chicken sponsored one and Gatorade sponsored the other. We came in first in the tournament sponsored by Kentucky Fried Chicken and second in the one sponsored by Gatorade. As I grew older, I realized that lessons my uncle and coaches were teaching me were great for my basketball skills, but were even more important for my life. If I had not seen that hard work and superior skills bring success, I would never have developed the confidence to apply for an institution like the University of California. I am sure that I will experience challenges after I transfer colleges, but I am confident that I can ri se to meet these challenges. I am equally dedicated to realizing my academic goals as I am to by educational goals. In addition to learning from my uncle and coaches, my family has been a great inspiration to me. My parents are very wonderful role models. My father works for the China Council for the Promotion of International Trade. He is very hard working and intelligent. He has the ability to look at any situation and analyze it deeply and succinctly. He is well regarded by his colleagues. He has taught me many things about life and about working with other people over the years. He is probably the smartest man I know and I have a great desire to make him proud of me. My mother is the manager of a cabin crew for South Chins Airlines. She loves me very much and has always treated me well. She has taken me on trips every summer and winter break since middle school. As a result, we have been able to see many places in China and several European countries as well. Transferring to the University of California to become an Economics major will require me to use all of these good habits I have developed over the years so I could be a successful basketball player and a good son. Economics is a challenging course of study that will require me to think about things in a way that is new. Understanding global economic systems will require the same dedication that is required in learning to sink a three-point

Postpartum Depression and Analysis of Treatments and Health Determinant

The objective of this paper is to develop a thorough understanding of treatments available for mothers with postpartum depression and formulate a research question that can provide for future direction. Postpartum depression is universally recognized as a serious condition affecting 10-15% of women within a year of birth (O’Hara & Swain, 1992). The high prevalence of postpartum depression among mothers makes this an issue worth exploring the type of treatments available. A set of physical and psychological symptoms are associated with this condition that greatly increase the detriment of postpartum depression. These symptoms can be ranked on several designed scales by health care professionals. It is important to understand that even with a high prevalence rate of postpartum depression among women many cases go untreated. (Buist, Barnett, Milgrom, Pope, Condon, Ellwood, Boyce, Austin & Hayes, 2002). An analysis of five studies will introduce the available treatments and the possibility that social support in combination with personal physical maintenance maybe the best treatment for women with minor or moderate postpartum depression. In the first study Gjerdingen (2002) investigates the various treatments but particularly the pharmacological treatments. Gjerdingen (2002) stresses the importance of administered treatment based on severity of diagnosis, such that healthcare professionals appropriately identify the state of wellbeing of the patient and appropriately respond. As presented in the article, the US Preventive Services Task Force strongly recommends screening for depression to be done through clinical services that have systems insuring proper diagnosis and appropriate interventions. Gjerdingen (2002... ...eme will also be covered in the remainder of the studies and will be used when formulating the final research question. In trying to determine the efficacy of cognitive behavioural therapy and counselling Milgrom, Negri, Gemmill, McNeil, Martin (2005) discuss the influence of the health care system questioning the efficiency and accuracy of transferable skills. It was determined that personal counselling was easier for professions to obtain the skills versus group CBT. This raises the question will transferability of skills among health care professionals affect the completion and result of treatment? In addition, many intervention studies are lacking formal clinical diagnosis and validated clinical measures of depressive symptoms. As a result this makes the replication of studies difficult and therefore the correct transferability of skills would be lacking.

Strauss and Brahms

On October 16, 2010 at 8:00 pm I attended the â€Å"Strauss & Brahms† concert by the Atlanta Symphony Orchestra at the Woodruff Arts Center. The program consisted of three compositions, each which received the longest standing applause from an audience that I have ever witnessed. The first piece performed was On the Beautiful Blue Danube, Waltzes, Opus 314 by Johann Strauss, composed in 1867 during the late Romantic era. This piece is similar and different from Fredric Chopin’s Mazurka in B-flat that we studied in class.Similarities include both are dance music in triple meter and are in major key attributing to their mostly bright and cheerful mood, though the Blue Danube is also more romantic. Differences are the type of dance music, the Mazurka we studied being shorter in length with a heavy accent on the second or third beat of each measure, and the Waltz being almost quadruple in length with a heavy accent on the first beat as is customary. In addition, Strauss would reintroduce themes with very little if no variation, whereas Chopin would use various variations of the theme as well as contrast.The second composition performed was the Concerto for Violin and Orchestra by Alan Berg with the famous violinist Julian Rachlin as the featured soloist. I understood the piece to be program music right away when the conductor gave us a brief narrative or story on which the music was based. Composed in 1935 during the Expressionism period, the music is similar to the style of the time in that it focuses more on representing the emotional experiences of Manon Gropius (whom the piece is about) rather than representing her physical characteristics or physical experiences and such.The concerto is divided into two movements, each which are divided into two sections. In movement one in the Andante section, the music is played in sonata form with the last three sections in ternary form (A-B-A) before transitioning into the Allegretto section, which is mor e dance-like. In the second movement, in the Allegro section, the tempo is faster and the mood is more agitated, and in the Adagio section the tempo is slower and the mood is calmer. Throughout the composition, Berg combines the twelve tone system we studied in class by Arnold Schoenberg with a whole tone scale pointed out by the conductor before the performance.To me the music sounded kind of eerie and strange, though I liked the parts when the violin reached very high notes. The last piece performed was Symphony No. 2 In D Major, Opus 73 by Johannes Brahms, composed in 1877 also during the late Romantic era. I find this piece to be reflective of the time period because it certainly has a form and structure similar to the classical period, most notably works of Beethoven. The symphony has the classical symphony structure of four movements and each are in major key.In the first movement, Allegro non troppo, the harmony and rhythm of the melody consistently changes. In the second mov ement, Adiago non troppo, there are variations of many different themes throughout. In the third movement, Allegretto grazioso, the form changes from the sonata form of the previous two movements, and in the last movement, Allegro con spirito, the form returns back to sonata form. In terms of dynamics, each movement alternated between loud (forte) and soft (piano) music. The most memorable part that stood out for me was the melody that I recognized as a lullaby.The melody would often change to where it did not sound like before, but was always wide-ranging and conjunct for the most part. Overall, I enjoyed the concert. In honesty, it was the first classical concert I ever attended, so it was pretty funny to see the conductor when he was fervently waving his arms around with his hair bouncing up and down like madman. I was also extremely impressed by the performance of solo violinist, who was outstanding. Everyone working at the Symphony Hall was really nice and well mannered. I woul d love to attend here again for my second concert report.

An Analysis of The Soul selects her own Society - 884 Words

Emily Dickinson’s â€Å"The Soul Selects her Own Society† presents herself as absolute and her rights as unchallengeable. The poem puts forward the idea of â€Å"friendship or love† which means choosing a significant person and excluding other people. Dickinson reveals that she was shutting people from her life, but because it had been so long, they are no longer interested in taking part of her life. Dickinson’s actions imply that the ability to create and construct a world for oneself, such as choosing your own actions, provides an example of a god-like achievement. Overall, Dickson asserts the importance of â€Å"the Self† theme which is shown my just speaking and writing as a ratification of the will to explore and express â€Å"the Self† to others.†¦show more content†¦The poem continues with a tone of privacy because she â€Å"shuts the Door-† which shows that she confused and wants some time alone. Dickinson is â€Å"U nmoved† despite an â€Å"Emperor† puts away his pride and kneels in front of her. Dickinson later on reveals more of her opinionated choices when she decides to â€Å"close the Valves of her attention-†. There is also a solemnity and beauty to the idea that the soul will â€Å"close the Valves of her attention-† even to an â€Å"Emperor†. Dickinson uses many literary devices that display underlying messages in the poem. Alliteration is used in the first line, â€Å"The Soul selects her own Society†. Symbolism plays a large role in this poem. Dickinson’s reclusive nature is shown as shutting the door. The â€Å"Emperor† stands for the importance or status of the speaker or God.. The â€Å"Valves† stands for the entry ways to her heart or mind. The â€Å"Chariots-† symbolize other religions coming and the door symbolizes religion which is shut out when the door is in a sense closed. An example of personification is when the Soul shuts the door. The Soul acts as human and has human capabilities os closing a door. The simile â€Å"close the Valves of her attention-Like Stone-† shows how Dickinson refuses to change her decision just as stone cannot move once it is placed down. The metaphor compares the soul to a person in the entire poem. DickinsonShow MoreRelatedEssay about Anal ysis of Emily Dickinson’s No. 657 and No. 303945 Words   |  4 PagesAnalysis of Emily Dickinson’s I dwell in Possibility (No. 657) and The Soul selects her own Society (No. 303) 303 The Soul selects her own Society Then shuts the Door To her divine Majority Present no more Unmoved she notes the Chariots pausing At her low Gate Unmoved an Emperor kneeling Upon her Mat I’ve known her from an ample nation Choose One Then close the Valves of her attention Like Stone 657 I dwell in Possibility A fairer House than Prose More numerousRead MoreAnalysis Of Emily Dickinson s Misty Wall 1183 Words   |  5 Pagescountless of her poems involved a topic of love. 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Her controlling father died some thirty years ago and she has never quite found her own ground. Her house has become the most hideous looking home on the once most select street in the city. Previously elegant and white with scrolled balconies, it was now encroached with dust and decay. The people in Miss Emily s city gossip about her and pity